Cersaie 2024, earth and architecture, inseparable through the ages

The design for the Del Conca and Del Conca House stand at Cersaie 2024, created by IKOS | architettura della comunicazione, expresses a continually evolving corporate style and philosophy. Quality, experience and technology come together to construct new, refined, deeply tactile ceramic surfaces for floors and walls, with a dynamic, constantly innovative design vision, ready to shape new contexts for living.

Underlying the design concept is a return to the earth, in the sense of not only a building and covering material but also an environment that embraces life lived at a slower pace, attuned to nature.

Simple architecture, opening seamlessly into outdoor areas, based on the relationship between light and matter. Forms in warm, earthy shades are structured with plastered panels, wooden frames and ceramic-tiled walls, showcasing the new Bioterre collection inspired by the Pisé or rammed earth building technique, which dates from the 2nd Century BCE. The use of different earths, pressed into wooden formwork, creates layers of varying colours with a natural harmony. The Bioterre ceramic surfaces’ distinctive streaked effects thus become striking, expressive design features, enticing visitors to enter.

The natural beauty of the Bioterre porcelain stoneware floor and wall tile collection takes the form of subtle textures that convey the grain of the original matter, run through with streaks of warm and neutral colours which bestow sensations of peace and balance on interiors. This predominant “skin” combines to perfection with the natural shades and decors of the Faetano ceramic collections, presented as pictures or installed across entire walls, which fit impeccably into the context and add bright, glossy highlights in a small tile size.

In the Del Conca House, an immaculate, tasteful design approach creates a home with a sequence of rooms with different functions that form a fluid, airy pathway, attractively showcasing the collections of small- and large-sized tiles with a variety of display modes. The exquisitely designed furnishings, carefully chosen down to the tiniest detail, incorporate salvaged items, crafted surfaces and soft fabrics, which emphasise the mood of intimate, alluring spaces, providing an organic, coherent backdrop for the Del Conca and Faetano collections.

The presentation of the floor and wall tile collections continues with open-shelf display systems organised to contain the product samples in small spruce wood frames, or with panels installed in picture mode, alternating with tasteful compositions of furnishings and ornamental items.

Spruce wood returns as a design feature on the display panels in the technical area, which present the colour variants of the stoneware collections. It also provides the finish for the tables that carry ceramic dot tiles shown in context with complementary items to form dynamic moodboards, giving insight into the various collections’ stylistic influences and development.

In the lounge zone, the small-size tiles of the Faetano collections cover the structures and tops of tables and counters and feature as colour-composition pictures or in decorative panels that exploit glossy and matt finish effects, revealing ceramic coverings’ many expressive potentials.