Del Conca launches Dinamika at CERSAIE 2021

Following two years of research and development and an investment of over 2 million euro, Del Conca is ready to launch, at Cersaie 2021, a unique product that aims to revolutionise the ceramic sector: Dinamika, the new Del Conca-branded surface, the result of an innovative technology that is the first to reproduce natural materials to such an accurate degree.

Dinamika is the technological evolution of a material that has life at its core, in which every single surface detail is enhanced to generate the unique realism created by the perfect combination of structure and graphic design. A three-dimensionality and depth that invades the senses, made possible by the innovative and exclusive joint processing of the structure and graphic design, the result of two years of experimentation: unlike all the production techniques used up to now, which involve unrelated processing stages, Dinamika now makes it possible for the first time to create a surface in a single stage that also includes graphic design, making it even more realistic and textured, both visually and to the touch.

During the forthcoming eagerly awaited edition of Cersaie 2021, Ceramica Del Conca will present the exclusive Dinamika Stone Edition collection comprising four different textures: Pietra Pece, a material featuring colour variations on the scale from grey to dark brown that interprets a surface treated with powders and dark pigments with different grain sizes to create high and low relief effects; Travertino, which reproduces the sedimentary stone Travertino Navona, in which small inclusions of animal and vegetable fossils generate a fabric of materials stratified and elaborated over time; Breccia Grey, a grey-coloured slab on which light white veins that trace ever-changing patterns produce a very vibrant tactile effect; finally, Pietra di Borgogna, inspired by one of the world’s most recognised and loved French stones, whose warm and inimitable beauty encapsulates Dinamika’s highly realistic look. Each of these versions includes a decoration called Stories with a chiselled surface to emphasise the typical stone processing. Dinamika Stone Edition is available in 120x260 and 120x120 large sizes and 60x120, 60x60 and 30x60 medium sizes.

A revolution involving major investment in line with the company’s tradition of environmental responsibility: complete reuse of production and water waste, use of cogeneration and photovoltaics to reduce CO2 emissions, separate management of industrial waste, and awareness-raising among employees and suppliers on the subjects of ecology and energy saving.

It is owing to this commitment that Ceramica del Conca has been chosen as a partner by the Republic of San Marino at the forthcoming Expo in Dubai, with the theme “Connecting Minds, Creating the Future”, where from 1 October the global community will gather to find solutions for achieving progress and prosperity without compromising the needs of future generations. 

Del Conca has launched this highly ambitious challenge to once again highlight its strong, experimental identity. The company has always been dedicated to innovation and technological development at the service of the ceramic product, always finding new effective ways to compete with the major players in the sector at an international level.

It has not only heavily invested in technology, but also in marketing and sales, seeking new tools and product communication channels to keep up with the times and market trends.